![]() ![]() Be aware of shrinking attention spans.Ībraham said while human nature is a constant attention spans aren’t. People care about what benefits you can provide them, how you can fulfill their desires and goals, and how their problems, fears and difficulties can be reduced. According to Abraham: “You’ve got to be able to put into words for people the feelings or the desires or the fears that they struggle with but have never acknowledged.” 2.
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